Appendices

Appendix K Advertising and marketing research

This appendix addresses the annual reporting requirements contained in s. 311A of the Commonwealth Electoral Act 1918.

The total payment by Old Parliament House to advertising and market research organisations in 2008–09 was $600,517 and comprised payments to:

• advertising agencies
• market research organisations
• media advertising organisations.

Table 22 lists the individual payments of more than $10,900 (inclusive of GST) made in 2008–09.

Table 22 Payments of more than $10,900 for advertising and market research, 2008–09

Name	Type of organisation	Purpose	Amount ($)
Colmar Brunton Pty Ltd	Market research organisation	Conduct an online research survey	77,000
hma Blaze Pty Ltd	Media agency	Book media placement for advertising campaign	221,181
Icelab Pty Ltd	Website development agency	Develop public relations campaign website	16,908
Pulse Communications Pty Ltd	Public relations agency	Develop and Conduct What’s on Your Mind? promotional campaign	122,583
ORIMA Research Pty Ltd	Market research organisation	Provide research services for Museum of Australian Democracy television advertising	10,970
ZOO Communications Pty Ltd	Advertising agency	Provide graphic design and creative development of advertising and branding campaigns	162,845

• About the report
• Letter of transmittal
• Contents
• Chapter 1: Director’s review
• Chapter 2: Agency overview
  • Role and functions
  • Governance framework
  • Organisational structure
  • Outcome and output structure
• Chapter 3: Report on performance
  • Outcome 1
  • Output 1.1
  • Output 1.2
• Chapter 4: Management and accountability
  • Overview
  • Corporate governance
  • External scrutiny
  • Human resources management
  • Information management
  • Assets management
  • Procurement
• Chapter 5: Financial statements
  • Summary of financial management and performance
• Appendices
• References